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I gotta say, I find the idea of attempting to organize this on LJ itself to be slightly ironic. I suppose they are depending on people to spread it to their Facebooks or whatever, although I'm not sure how many of the target audience are in HP related groups on Facebook, or would normally post this kind of thing to their "regular" feeds, given how sensitive some people are about friends, family, or coworkers finding out their real identity is in fandom. Tumblr, maybe, but I'm not sure what percent of target actually went there rather than just leaving entirely at some past point. It would seem to depend on people having maintained friendships with people even though those people left fandom, or something. *shrug*
--'course, considering how I keep toying with the idea of dropping out of HP fandom myself, I'm not in much of a position to sling rocks.